A seminar on “Prospects for Ukrainian Business in the EU” was held as part of the course “Digital Market Strategy in the EU: Formation and Development”. Marketing students, who prepared research projects on modern Ukrainian online stores, IT companies, providers of digital content and services, as well as other businesses that successfully operate in the European Union markets attended the seminar. The best presentations were made by Arina Vladimirova, Yeva Kurochkina, Elizaveta Vasilieva, and Viktoria Kolesnikova.
The discussion was devoted to the relevant issues of enterprises entering European markets and the difficulties they face. In their presentations, the future marketers emphasized important aspects of strategic development, marketing and promotion of Ukrainian companies in the European markets. The event will contribute to the development of students’ practical skills in the field of solving professional tasks, as well as the scaling of successful experience to other enterprises in Ukraine.
